Gabriel Stiritz
I'm building the referral infrastructure for plaintiff law.
Most law firms still manage referrals on spreadsheets—no visibility into case outcomes, no partner performance data, no systematic placement decisions. At Sanford Law Firm, we were leaving seven figures on the table from referral relationships we couldn't track.
So I built Lexamica—the largest attorney referral and co-counsel platform in the US. We're replacing relationship-based referrals with infrastructure that treats them as measurable business operations.
What I'm Building
The US personal injury market moves $8.4 billion through referrals annually. Almost none of it flows through modern infrastructure.
Lexamica is the largest attorney referral and co-counsel platform in the United States—200,000+ referrals annually, 8,000+ attorneys in the network. We give law firms real visibility into their referral networks: case tracking, partner performance analytics, automated compliance, B2B payments.
800+
Member law firms
8,000+
Attorneys in network
200,000+
Referrals processed annually
2.4M+
Case updates per year
97%
Case update compliance
94%
Supported case type match rate
38
Case types with national coverage
Why this matters:
The old model—where every firm tries to do marketing, intake, case management, and litigation—is breaking. Marketing costs are unsustainable. AI is automating the commodity work. The future belongs to specialized firms that focus on what they do best, connected by infrastructure that makes collaboration efficient.
We're building that infrastructure.
What I've Built
New City Kids
2014–2020Director of Development, then Operations
1 → 3
cities across 2 states
$1.1M → $3.5M
annual revenue
65 → 150
staff
$3.5M
donor CRM managed
Scaled from single-site to multi-state: donor CRM, multi-state HR and accounting, cloud-based ops for distributed locations.
Sanford Law Firm
2020–2023CFO & Integrator
400+
federal cases filed annually
20,000+
active clients
$40M+
recovered for workers
#1
plaintiff wage & hour firm in the US
Custom Salesforce intake-to-settlement, automated PACER across 400 dockets, class/collective/mass arb. The referral visibility gap here became Lexamica.
Legal media & content
—Co-creator & operations design
1B+
views (Attorney Reacts)
4M+
subscribers (Legal Eagle)
First
YouTube-native referral law firm ops
Co-created Attorney Reacts; designed law firm operations for Legal Eagle before launch.
Legal tech consulting
—Infrastructure & APIs
First
open-source PACER webhook API (recap.law)
Largest
data privacy practice infrastructure in the US
Commissioned recap.law PACER webhook API; built infrastructure for the country’s largest data privacy practice.
The referral gap I saw at Sanford—zero visibility into referred cases, no partner performance data—became Lexamica. If we had that problem at one of the most sophisticated plaintiff practices in the country, every other firm had it worse.
How I Think
I build operational infrastructure that enables scale.
That means:
- •Systems designed around actual workflows, not theoretical ones
- •Data-driven decisions instead of relationships and intuition
- •Automation for repetitive work so people focus on judgment
- •Transparency where none existed before
In legal services specifically, most technology tries to replace lawyers. I build infrastructure that makes lawyers more effective—better data for decisions, better tools for collaboration, better economics for specialization.
What Drives This
Core Values:
Drive change through urgency.
Don't wait for permission or perfect conditions. If something's broken, fix it now. The cost of delay is usually higher than the cost of imperfect action.
Humble expertise.
Know your domain better than anyone else, but don't make it about you. The goal is solving the problem, not proving you're the smartest person in the room.
Open conflict beats fake harmony.
If you disagree, say it directly. Passive-aggressive "alignment" wastes time and produces worse outcomes. The best teams argue openly and move forward decisively.
Communicate problems first.
Don't wait until you have the solution. Flag issues immediately when you see them. Hiding problems until you can fix them yourself is how small issues become disasters.
Own everything you can.
Take responsibility for outcomes, not just your specific task. If something fails because you didn't speak up or step in, that's on you too.
Understand before acting.
Curiosity isn't optional. Ask why things work the way they do. Challenge assumptions. Then act decisively based on what you learned.
My Library:
Books that shaped how I think about operations and building companies:
- Traction by Gino Wickman - The EOS framework for actually running a company
- Creativity, Inc. by Ed Catmull - Building creative organizations that scale
- High Output Management by Andy Grove - Operational discipline and leverage
- Scaling Up by Verne Harnish - Growing beyond the entrepreneurial phase
- Small Giants by Bo Burlingham - Companies that choose to be great instead of big
- The Great Game of Business by Jack Stack - Open-book management and accountability
- The Advantage by Patrick Lencioni - Organizational health as competitive advantage
- The Effective Executive by Peter Drucker - Fundamentals of getting the right things done
- Antifragile by Nassim Nicholas Taleb - Building systems that gain from disorder